HY Connect, Formerly Hoffman York, Adopts New Identity To Emphasize Its Contemporary Model Of Integrated Services

Posted by on Apr 18, 2011

HY Connect uses new identity to better reflect its services

CHICAGO / MILWAUKEE (April 21, 2011) – In an increasingly crowded, multi-media world, brands need a stronger connection with customers than ever before. One Midwest agency believes integrated solutions are key to building and strengthening those connections, and therefore is updating its name and the way they do business to better reflect that mindset. HY Connect is the new name and identity of the previously named Hoffman York.

“Integrated solutions enable our clients to build their business by building a better connection to their customers,” said HY Connect Chairman and Chief Creative Officer Tom Jordan. “It’s been hard work to adapt our capabilities and process but our growth is a sign that our model is succeeding.”

In the past two years, HY Connect has grown more than 40 percent. The growth is attributed to new business wins such as Indiana University Health, Peapod and Turtle Wax, as well as increasing service to existing clients such as Advocate Health Care and University of Notre Dame. The agency has added significant numbers of staff in both its Chicago and Milwaukee office to stay on top of the workload. In the past year, the agency has added approximately 26 positions at all levels of experience in its creative and digital services departments and more. Each new hire is charged to collaborate across departments to deliver creative, innovative and integrated work.

“Our ability to work together within the agency is crucial,” said HY Connect Chief Executive Officer Troy Peterson. “We work hard to create a collaborative culture so we can bring clients innovative, integrated ideas that move their business forward.”

HY Connect offers a full spectrum of media solutions in-house including advertising, interactive services and design, media buying, planning, public relations, social media and more.

“Our new name pays homage to our proud heritage while better defining the agency we have become and are in the process of becoming,” said HY Connect  President Dave Sheehan. “We will continue to grow, adapt and meet the needs of our clients in this rapidly evolving communications environment.”

As part of its new identity, the agency launched a new website, hyc.com, which includes a portfolio of fully integrated case studies.

HY Connect

HY Connect (formerly Hoffman York) is a fully integrated marketing and communications agency that builds effective and meaningful connections between clients and their customers. HY Connect offers a full suite of services that include advertising, interactive, planning, public relations and more. The agency has offices in Chicago and Milwaukee with $110 million in annualized billings. Visit hyc.com for more information.

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Kelley Koehler, (312) 274-3538