HY Connect congratulates Sharon Boeldt, HY Connect Partner and Executive Vice President of Earned Media, for her appointment to the 2012-2013 Women’s Foodservice Forum (WFF) Board of Directors. For more than 20 years, WFF has been the premier leadership development organization committed to elevating women leaders in the foodservice industry, supported by leading companies such as Coca-Cola, Kraft and Aramark.
“I strongly believe in the mission of WFF and it has a great story with a proven track record. I look forward to contributing new ideas for WFF to share its story and grow membership,” said Sharon.
Earned media continues to be a critical service for brands with the growing demand consumers have for transparency, authenticity and content. In addition to providing strategic counsel for earned media objectives, including social media, Boeldt will help oversee WFF’s affairs and provide strategic counsel and guidance.