HY Connect tapped baseball’s ace closer John Axford to team with Wahl in its ongoing mission to promote excellence in facial hair. The pitcher famous for his Fu Manchu has become a cult hero among fans and his outgoing personality and active social media presence make him a great partner for Wahl.
Axford’s new role as a “pitch man” for facial hair comes at the right time as Wahl brings to market the world’s first full-size Lithium ion three-in-one grooming tool, named the Triple Play Lithium Ion Trimmer & Shaver. The powerful grooming tool comes with a series of quick-change heads which helps guys get a great look whatever their style might be.
HY Connect brokered a partnership with Axford that will have him collaborating with Wahl to champion facial hair, including sharing facial hair tips and advice for guys through a social media and media relations campaign.
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