This year marks the 140th Kentucky Derby. While only a lucky few of us will see the race from the beautiful grounds of Churchill Downs, nearly 20 million will watch from home or out on the town. A new collaboration between TwinSpires.com and Goorin Bros Hat Shop hopes to make the race more exciting for all those at home, helping turn casual fans into handicappers.
The partnership, facilitated by HY Connect, features a custom brochure that introduces Derby partiers to wagering on the ponies. The brochure pairs a hat from Goorin’s Derby collection with a wager type. For example, a classic fedora is paired with a “bet to win” while a showy large brimmed hat is paired with a “trifecta.” TwinSpires.com is even helping customers place their first real bet by offering them a $20 credit on TwinSpires.com, the official online wagering site for the Kentucky Derby and Churchill Downs. The brochure is available in more than 20 Goorin hat shops across the country. The partnership also includes digital elements and social media.
Keep an eye out for the brochures in your local Goorin Bros Hat Shop or visit TwinSpires.com/Goorin for a few betting and stylepointers. The 140th Kentucky Derby is Saturday May 3, 2014.