HY Connect recently launched a new creative campaign for Peapod, America’s leading internet grocer. The “Get Fresh” campaign includes new product photography merchandising and strategic radio spots showcasing the variety of high quality products available for delivery to America’s doorstep in 24 prominent U.S. markets. Peapod provides the most expansive selection of products available for delivery upon a customer’s order. From fresh and organic seasonal items to cleaning supplies, customers can depend on Peapod to make it easy for them and their families to enjoy all of their favorite groceries without leaving the comfort of their home.
Radio advertisements are a key aspect of the campaign featuring the Peapod delivery team front and center. The delivery driver plays a significant and authentic role conveying the top-notch service Peapod customers enjoy. Another advantage of the radio spots is the ability to further attract and engage local markets. Using geographic-specific radio spots featuring local favorites available for delivery, Peapod is able to cater to local requests for customers. For example in Chicago, specific brand favorites available for delivery include city-wide favorites Lou Malnati’s Pizza, Goose Island, Carson’s Ribs and Wildfire Chicago. Endorsement radio will also be running which provides strategically targeted radio hosts an opportunity to personally use Peapod delivery and to share their unique experiences with their audiences.
The campaign launched in select markets on the east coast in September including Philadelphia, New York, Washington D.C., Boston and others. The campaign is in-market in Indianapolis and Chicago since October 2015. The work will run through the end of 2015.
Listen to one of the new Midwestern radio spots here: