We have brought on industry veteran AJ Karim as Vice President, Director of Operations and Technology. In this new role, Karim will lead all areas of Production and Technology, ensuring execution is faster, smarter and easier across the agency’s two growing offices.
“Integrated, consistent and efficient production is absolutely a must for a modern agency. It’s the secret to keeping staff and clients happy and focused on what matters – creating great work,” said HY Connect Chief Executive Officer Troy Peterson.
Before joining HY Connect, Karim served as Director of Digital Production at Razorfish across its Central Region (Chicago, Austin and Atlanta). He’s also held digital production leadership roles with Cramer-Krasselt, McKinney and RED Interactive. He spent the first 10 years of his career as an IT Director as well as Creative Technologist.
“From top to bottom, people at HY Connect are collaborative and open to change. It’s the ideal environment given how fast the marketing and media landscape is changing,” said Karim. “As the agency continues to grow, we’ll be ready with best in class production and technology capabilities.”
Karim will split his time between the agency’s Milwaukee and Chicago offices.