HY Connect Executive VP, Director of Strategic Planning Elissa Polston addressed an overflowing crowd this week at the SHSMD Connections Conference. The annual event hosted by the Society for Healthcare Strategy & Market Development (SHSMD) is considered the event of the year for healthcare marketing, public relations and communications, and strategic planning professionals.
Polston presented with Advocate Health Care Chief Marketing Officer and Senior Vice President Kelly Jo Golson. The one-hour interactive case study highlighted Advocate’s journey from a fragmented brand to a nationally-recognized health care system. Polston highlighted critical milestones, dispelled branding myths and shared innovative marketing techniques. HY Connect has been the agency of record for Advocate Health Care since 2002. See some of our work for Advocate.