Hoffman York Receives Partner In Innovation Award From Notre Dame’s Mendoza College Of Business Executive Education Program

Posted by on Jun 9, 2010

CHICAGO (June 9, 2010) — Hoffman York recently received the “Partner in Innovation” award from University of Notre Dame Executive Education in the Mendoza College of Business. The award recognizes a strategic business partner in Executive Education who demonstrates applied innovation and creativity, and is an expert in its field. Since 2006, Hoffman York has been the agency of record for Notre Dame’s highly regarded Executive MBA programs in Chicago and South Bend.

The agency’s primary role is to design and execute integrated marketing communications plans aimed at increasing candidate awareness, inquiries and ultimately applications for both EMBA programs. To accomplish these objectives, Hoffman York has developed targeted advertising, direct marketing and research efforts on behalf of Notre Dame.

“Hoffman York is ideally suited for an innovation award based on the industry the company serves,” said Bill Gangluff, director of marketing at Notre Dame’s Mendoza College of Business. “The agency’s role is to create the external persona for our Executive MBA program. They help us position our program to make it relevant to prospective students. In the first year alone in Chicago, the Hoffman York campaign nearly doubled our EMBA program’s brand awareness. We could not be more pleased to have them as a strategic business partner.”

Receiving the award on behalf of Hoffman York during the awards dinner held on the Notre Dame campus were David Sheehan, president; Mike Smith, senior vice president, client services; Jennifer Trusco, vice president, account supervisor; Tony Bonilla, vice president, creative director; Eric Oken, creative director; and Kyle Krueger, media supervisor.

“It is truly an honor to be the recipient of the Partner in Innovation award,” said David Sheehan. “Our partnership with Notre Dame over the past four years has been mutually rewarding and we look forward to many more years of providing innovative, business-building ideas and campaigns.”

With locations on its main campus in South Bend, on Michigan Avenue in downtown Chicago, as well as an off-site classroom in Cincinnati, the Notre Dame Executive MBA program offers an internationally recognized faculty and a commitment to delivering an extraordinary business education experience. Notre Dame Executive Education also offers custom and open enrollment non-degree programs for executives, managers and supervisors. In keeping with the Notre Dame mission, the program emphasizes values-based leadership in addition to academic rigor. For more information, visit www.executive.nd.edu.

Hoffman York

Hoffman York is a fully integrated marketing communications agency offering a full suite of services that include advertising, public relations and interactive. The agency has offices in Chicago and Milwaukee with $90 million in annualized billings. For more information about Hoffman York, visit www.hoffmanyork.com.

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