HY-bridSM is HY Connect’s green consultative marketing team. We offer nearly 20 years of experience helping clients across a broad scope of product categories communicate and take credit for their honest green efforts.
Going green can be good for the planet, your pocketbook and your PR.
Moving to more sustainable processes isn’t always solely environmentally motivated. It’s often smart business—enhancing efficiency, reducing overhead and improving bottom lines. Just because part of your motivation is financial doesn’t mean you shouldn’t also get credit for doing the right thing for the environment.
We get it. And we know how to help you accurately and effectively communicate your sustainability. We help clients:
- Understand, prioritize and market their green efforts.
- Develop engaging, accurate messaging that communicates their efforts to both internal and external audiences.
- Avoid communication missteps that can be construed as greenwashing.
HY-brid’s insightful and strategic communications have helped B2B, B2C and governmental clients build loyalty, awareness, a positive perception in the marketplace, and in some cases participation. Our marketing efforts have also been nationally recognized by organizations such as ENERGY STAR®. Check out some of this great work.