Napoleon®, North America’s largest privately owned manufacturer of fireplaces, grills and heating and cooling equipment, recently launched its first national consumer television, print and online advertising campaign in the United States. The campaign showcases its Prestige Pro 665 grill which is packed with features. HYConnect produced the campaign. The work is intended to strengthen awareness and preference for Napoleon’s products in the U.S. market. Napoleon is based in Ontario, Canada.
“This campaign is our first major introduction to U.S. consumers,” said Napoleon Senior Vice President of Sales and Marketing Stephen Schroeter. “From our research, we know that our products are at the center of the most meaningful and memorable home experiences enjoyed by family and friends. The goal of our campaign is to capture those moments, demonstrating how they are enhanced by the superior design, features and quality built into our products.”
The television campaign runs April through May on national primetime cable including live Major League Baseball games. The media buy includes digital takeovers with ESPN’s website and mobile app, men’s interest print, MLB stadium banners and special integration into ESPN’s Baseball Tonight with the Napoleon “Sizzle Zone.”
“People are passionate about outdoor cooking, and the best creative work often emerges from meaningful real-world experiences,” said HY Connect Partner David Brown. “Once folks cook on a Napoleon, an ordinary grill just doesn’t cut it; and over the next several weeks consumers and retailers alike will know there’s a serious new player in the market.”