For more than 40 years Duke Diet & Fitness Center has helped people build healthier lives through its medically supervised, residential-style weight-loss program. To better serve guests and potential guests it turned to HY Connect to enhance and contemporize its digital presence.
Duke Diet & Fitness Marketing Manager Eric T. Reese, MBA, led the project with HY Connect. As a first step, Reese had HY Connect sit down with all the stakeholders including admissions, medical, behavioral, nutrition and fitness to begin prioritizing and reorganizing website content. The final result was a reorganized and streamlined site that merchandised the facility’s strengths and told a story on par with its credentials. Karim said the team also introduced best-in-class mobile user experience such as fast load times and click-to-call functionality to increase conversions.
“Our mission was to make it easier for interested customers to get to the information most important to them, which included a mobile-friendly design, ultimately increasing lead generation,” said AJ Karim, HY Connect VP Director of Operations and Technology.
The new website is showing early success according to Karim. Explore the site now: https://www.dukedietandfitness.org/.