The Design Center at The Merchandise Mart opened its 10th Annual DreamHome, showcasing six specially designed rooms furnished exclusively from Design Center showrooms. This milestone year features an all-star cast of Chicago designers, including Tom Stringer, Susan Fredman, Kara Mann and more. This design installation offers the public a unique opportunity to explore luxury furnishings and accessories from Design Center showrooms, typically only accessible to interior design trade professionals. Consumers who want to take the next step can even learn more about working with an interior designer to order custom home furnishings.
In support of the event, HY Connect provided creative, print production and digital expertise. HY Connect created the anniversary logo as well as print advertising, save-the-date cards and invitations, and invitations for an exclusive media preview event. After several on-site visits at the Merchandise Mart, HY Connect also designed and produced promotional signage and large scale event signage. Additionally, the HYC team constructed a custom microsite to offer an interactive look into the DreamHome. The site features designer biographies, and interviews, and complete resource listings. Users can also choose “hot spots” in each room to see detailed product information and link through to individual showrooms for more information.
Get to the Mart to see this beautiful design showcase, DreamHome is located on the first floor of the Merchandise Mart and is open from 10 a.m. – 3 p.m. Monday-Saturday, through December 7.