The Design Center at the Merchandise Mart is the world’s largest resource for custom home furnishings and interior design. Encompassing more than 1.5 million square feet on floors 6, 15, 16, 17 and 18 of downtown Chicago’s historic Merchandise Mart, the Design Center offers over 2,500 product lines and plays host to more than a dozen annual design events. The Design Center has contracted with HY Connect, an independent marketing and communications firm, to provide marketing services including creative concepts and development, digital media, account management and event support.
“We are excited to help the Design Center grow in ways that further imprint their reputation in the design world and as a Chicago institution,” said HY Connect President Dave Sheehan.
HY Connect brings to the Design Center significant experience and knowledge of the home products market including work for David Sutherland Furniture, as well as Merillat and Quality Cabinetry and Milgard Windows and Doors. HY Connect will be responsible for strategic account planning and creative services including interactive content development for the Design Center throughout 2012.
The Design Center has long been recognized for having the largest collection of high-end home furnishings and accessories, expert design services and an epicenter for designers and consumers to find inspiration. With the help of HY Connect, they will continue to grow its network of clients by supporting initiatives like Designer-on-Call, DreamHome, Design Chicago, Fine Design at NeoCon and the inaugural Chicago Interior Design Hall of Fame Awards.
HY Connect is a fully integrated independent marketing and communications agency that builds effective and meaningful connections between clients and their customers. HY Connect offers a full suite of marketing services such as advertising, interactive, mobile, earned media including social, as well as specialty services such as marketing to women. The agency has offices in Chicago and Milwaukee with $110 million in annualized billings. Visit hyc.com for more information or connect with us on Facebook or Twitter.