When our client DELSEY secured the opportunity to have their luggage serve as this year’s Secret Room Events Golden Globe gift bags, a fun promotion was in order. Hollywood’s famous faces won’t be the only ones wheeling away with a stylish HONORE or HELIUM bag this weekend. DELSEY’s Golden Globe Gift Bag Giveaway awards one lucky fan the same bag celebrities are getting plus $400 of premium travel gear including items such as sunglasses, earphones, travel guides and more.
DELSEY’s participation with this timely and high profile event was the perfect opportunity to create a simple Facebook contest to help grow the US presence of the brand. To enter, people simply click the “Win a Gift Bag” link through DELSEY USA’s Facebook page and submit their email. The contest is live now and continues through January 14, 2014. Positive results so far show DELSEY is enjoying a rewarding start to award season.