Definition Edition – Page Types

Posted by on Sep 2, 2011

When working on interactive projects we often come across terms that feel intuitive, but once we dig a little deeper we find that their definition seems a bit fuzzy. This week we’ll take a closer look at the definitions for page types.

(And we’ll use one of our clients as the example)

Home Page
– The front door or store front to a website.
– This page is often times a visitor’s introduction to the website and usually has a different layout than the rest of a website’s pages.

Where it takes you: Navigation, destination, and content pages.
How you get there: Main website URL, Advertising/Marketing Efforts and search results.
Example: http://wahlhomeproducts.com/

Content Page
– Any page containing primarily content. (Media, Copy, Downloadable files, etc..)
– These pages usually make up the majority of a website and contain mostly information.

Where it takes you: Destination and content pages.
How you get there: Home, landing, destination and navigation pages.
Example: http://wahlhomeproducts.com/Products/MensGrooming/LithiumIon/9854-600

Destination Page

– Usually the goal of a user path. Getting to this page may require input from a user.
– Some examples may include: A signup form, a shopping cart/checkout page or interaction result.
– These pages contain valuable and focused information and are generally the payoff to the path set forth by a landing page flow.

Where it takes you: Content and destination pages
How you get there: Home, landing, content and navigation pages.
Example: http://www.wahlhomeproducts.com/wheretobuy

Navigation Page

– Used primarily as a portal to other pages or sections.
– These pages generally contain a large number of links arranged in a menu or list layout.
– Purpose of the page is to help a user find the content or destination page they are looking for.
– Navigation pages usually have a very broad focus and serve links from many sections or pages.

Where it takes you: Content, and destination pages.
How you get there: Home, content and navigation pages.
Example: http://wahlhomeproducts.com/Products

Landing Page

– A designated entrance to the ecosystem of a website.
– Usually features a very specific purpose and goal.
– All exit links point to content or pages directly related to the goal.
– Often used with a vanity URL to facilitate tracking.

Where it takes you: Content and destination pages.
How you get there: Advertising/Marketing Efforts and search results.
Example: http://wahlhomeproducts.com/gift/