Houlihan Madison Most Joins Forces with HY Connect, Adding Depth of Talent and Accounts

Houlihan Madison Most, an advertising agency operating in Chicago for seven years, has joined with HY Connect.

“This was a classic case of win-win,” said HY Connect President Dave Sheehan. “HMM was looking to build on their capabilities and we are on a path of expansion.”

The HMM principals joining HY Connect include Brad Most as HY Connect Vice President, Account Director and Kevin Houlihan as HY Connect Vice President, Creative Director. Both have more than 25 years of agency experience in Chicago and New York. While working together at Chicago Creative Partnership, Most and Houlihan more than doubled revenue at a time when most agencies were struggling to stay even.

Most has worked on brands such as Frito-Lay, H&R Block, Bob Evans and Miller Brewing. Houlihan, an art director by trade, has turned out award-winning work at agencies like Young and Rubicam-New York, McCann Erickson-New York as well as J. Walter Thompson-Chicago.

In addition to the talent, HY Connect has added some key accounts including Health Care Service Corporation.

“The positive energy and talented staff at HY Connect made this an easy decision,” said Most. “We look forward to collaborating with the team across all disciplines, from media to digital, to earned media and research. We know some really great work is ahead.”

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