Using QR codes to bridge the print/digital divide
One of the most difficult assignments in advertising is to get your audience to respond to a printed piece by going online. That bridge from print to digital is among the hardest ones to cross. But our recent work for University of Notre Dame’s Mendoza College of Business shows we’ve found a good way to make that connection.
A fast-moving target needs a smarter solution
We knew we had a challenge with our target audience – business-oriented, career-minded individuals. Always on the go with zero time or patience to type out a URL. But we also knew that they are big-time smartphone users. Continue Reading…
HY Connect named lead creative agency for First Tennessee
We are pleased to announce our newest client, First Tennessee, an award-winning premier financial services company. Based in Memphis, First Tennessee serves families and businesses through 180 financial centers throughout Tennessee, Georgia, Mississippi and North Carolina. As the lead brand creative agency, we will work with them on brand strategy and campaign development across multiple business lines and customer segments. Continue Reading…
An original “retro” holiday song is the ticket to promoting holiday scratch games.
Recently, HY Connect was challenged with the task of promoting holiday scratch games on the radio for
The Wisconsin Lottery. Needless to say, when the words “holiday” and “radio” are in the brief, it’s fairly difficult (if not downright impossible), not to think of holiday music. But we didn’t want to just add lyrics to a popular song. So we set out to create an original piece that captures the fun of gift giving and the holidays
in general. Continue Reading…
It’s DeMocember.
It’s over. We have de-moified our faces and now are back to resembling the proverbial baby’s bottom. Special thanks to all the brave men who sacrificed their looks for the greater good—raising money for cancer research. Over $500 was donated by HYCers to help fight prostate cancer. Continue Reading…
Midway through Movember.
Movember wants to change the face of men’s health. While some causes have ribbons or wrist bands, Movember raises awareness with the moustache.
A brave team of HYC brothers and sisters are taking part in Movember. We’re raising both awareness and funds for prostate cancer research. It’s a light-hearted approach with a serious message: 1 in 6 U.S. men will be diagnosed with prostate cancer. Continue Reading…
Merillat® Cabinetry Campaign Works Like a Dream.
Merillat® Cabinetry was aiming to increase traffic to its Step-by-Step Kitchen Planner, an online kitchen design tool. By crafting an exciting $30,000 kitchen giveaway campaign, injecting a little star power, and framing it all with a strong mix of PR, advertising and social media strategy, HY Connect doubled the Kitchen Planner’s traffic, in just two months. Continue Reading…
Cut! Wahl wraps successful mobile grooming tour
As the popularity of facial hair grows, so does the need for proper grooming tools and techniques. HY Connect’s PR team again traveled the country with Wahl, an industry leader in men’s grooming tools, to show guys how to put their best face forward.
With the addition of Wahl’s newest product, the Triple Play, which is the first lithium ion shaver and trimmer, the tour added shaving tips and was renamed Face the Day tour. New graphics, developed by the HY Connect creative team, were deployed on the mobile barbershop and WahlNation.com. Continue Reading…
Brewers provide big bang for the Wisconsin Lottery.
The Milwaukee Brewers have clinched the National League Central, and have received the highest TV ratings in the majors for both games and post-games. That’s a home run for the Wisconsin Lottery, whose TV commercials have received twice the exposure, for no additional cost. Continue Reading…
Milgard® snags the cover of Window & Door® magazine, plus a coveted award.
We’re excited to announce that our client, Milgard Windows & Doors, has won the coveted 2011 Crystal Achievement Award for Innovation. It’s also been featured on the much-sought-after cover of Window & Door® magazine, the most prestigious publication in its category. Milgard received the honor for its Essence™ Series windows, which combine the warmth of a wood interior with the durability of a fiberglass exterior. This series also meets ENERGY STAR® requirements without any upgrades, and features a host of other smart performance features. Continue Reading…
HY Connect brings together two facial hair champions – Wahl and ace closer John Axford
HY Connect tapped baseball’s ace closer John Axford to team with Wahl in its ongoing mission to promote excellence in facial hair. The pitcher famous for his Fu Manchu has become a cult hero among fans and his outgoing personality and active social media presence make him a great partner for Wahl.see more