“Blooming” billboards and installations that feature striking photography of fresh flowers can be seen around Illinois with a message of inspiration and renewal in support of our new campaign for Advocate Health Care oncology services. The first iteration has the words, Survivors Blossom, surrounded by blue hydrangeas.
The strategy to use fresh, colorful flowers breaks away from traditional healthcare advertising and lets flowers deliver the feeling of renewal that comes from being a cancer survivor. The colorful and uplifting campaign will run through November.
Check out this time lapse video of the photography shoot. We tapped a local botanist to help us select and arrange just the right mix of flowers.