HY Connect recently launched a new line of creative work in Chicago and parts of Indiana for Peapod, one of the nation’s largest online grocery retailers. The fresh new work is housed on Chicago city bus tails and complete interior takeovers on Red and Brown line CTA “El” trains. Radio spots are also supporting the new campaign creating an integrated experience.
The print work features mouth-watering images of plump berries and whole grains and positions Peapod as the “Wise Choice” for grocery shopping in the city: the best selection of the freshest produce, mobile friendly ordering, delivered right to your front door. The wise-ness translates into fun wordplay as well, with headlines like “Use Your Noodle,” “Berry Berry Wise,” “Smart Cookie” and “Be Extra Sharp” that call out offerings from Peapod.
On the airwaves, two radio spots will put Peapod top of mind. In one, a busy mom lists the benefits of using Peapod while her kids play in the background. In another, a man uses a jingle to communicate the benefits of using Peapod.
Keep your eyes and ears out during your commute now through December 15, 2013.Click below to listen to the radio spots.
A few of our fresh CTA bus panels: