Chicago’s First Lady Cruises operates a fleet of Chicago’s finest cruising vessels accommodating anywhere from 2-250 guests. It operates the critically-acclaimed Official Chicago Architecture Foundation River Cruise aboard Chicago’s First Lady Cruises, an architectural boat tour that showcases Chicago’s renowned architecture and designs. It has recently chosen HY Connect as its agency of record. Chicago’s First Lady Cruises is part of the 80-year Chicago sightseeing boat company, Mercury, Chicago’s Skyline Cruiseline, operated by third-generation owners Bob and Holly Agra.
“The organization is dedicated to providing a truly unique and memorable experience to visitors and guests alike,” said HY Connect President Dave Sheehan. “With our deep experience in the Chicago market, we are well equipped to deliver some great insights and expertise for the brand.”
HY Connect has a stable of iconic Chicago institutions on its roster including Advocate Health Care, Blue Cross Blue Shield of Illinois, Museum of Science and Industry, Design Center at the Merchandise Mart and Peapod to name a few.
HY Connect will provide strategy, creative, media planning and buying and digital services as well as explore untraditional marketing tactics. Work will cover the multi-faceted organization including its architecture tours, private charters and its sister brand Mercury, Chicago’s Skyline Cruiseline which appeals to families with its fun themes.