Hoffman York Releases Its 2011 PURSEuasion Report: Super Bowl Advertising Effectiveness To Women
– Report explores “purse quotient” with Volkswagen Darth Vader ad rated the most effective and Go Daddy the least effective ad resonating with women. –
CHICAGO (February 7, 2011) – After viewing four hours of football and 45 minutes of commercials, Hoffman York‘s advertising to women division, the Kaleidoscope Group, is pleased to release its 2011 PURSEuasion Report: Super Bowl Advertising Effectiveness to Women. The report identifies a “purse quotient” to determine the most effective and least effective ads when it comes to influencing a woman’s intent to purchase. With research showing that women control 80 percent of all purchases, from a numbers standpoint, the Super Bowl has been a smart and efficient way to reach women (the audience is nearly 50 percent women), but not all advertisers take advantage of the opportunity. Continue Reading…
Hoffman York Names Michael Rivera Executive Creative Director
Award winning creative director to oversee Chicago office as well as interactive creative agency-wide
CHICAGO (October 7, 2010) – Hoffman York has named Michael Rivera, Executive Creative Director to oversee creative in the Chicago office as well as interactive creative agency wide.
Rivera’s experience in leading both interactive and mainline agencies provides a variety of advertising, digital interaction and design experience that enables him to bridge the gap between brand strategy and engagement-driven digital strategy. He was recently executive creative director at Agency.com where he led interactive creative assignments for clients such as Hewlett-Packard, Dreamworks Animation, Energizer, Kohler, Aon, and Fisher-Price. Continue Reading…
Hoffman York Receives Partner In Innovation Award From Notre Dame’s Mendoza College Of Business Executive Education Program
CHICAGO (June 9, 2010) — Hoffman York recently received the “Partner in Innovation” award from University of Notre Dame Executive Education in the Mendoza College of Business. The award recognizes a strategic business partner in Executive Education who demonstrates applied innovation and creativity, and is an expert in its field. Since 2006, Hoffman York has been the agency of record for Notre Dame’s highly regarded Executive MBA programs in Chicago and South Bend. Continue Reading…
Hoffman York Releases Its 2010 PURSEuasion Report: Academy Awards Advertising Effectiveness For Women
— With women controlling 80 percent of all purchase decisions report analyzes the “purse quotient” with Apple’s iPad rated the most effective and Cottonelle the least effective for women —
CHICAGO (March 10, 2010) – After another marathon television awards ceremony (three and a half hours) and 31 minutes of commercials, not including network promotions and PSAs, Hoffman York’s advertising to women division, The Kaleidoscope Group, is pleased to release its 2010 PURSEuasion Report: Academy Awards Advertising Effectiveness For Women. Continue Reading…
Environmental Expert Joins Forces With HY-Brid — Hoffman York’s Green Marketing Team
Addition of Paul von Paumgartten will better help agency clients communicate their “Green” efforts as well as uncover energy and money savings opportunities within their facilities
FOR IMMEDIATE RELEASE
CHICAGO (March 2, 2010) – HY-brid, the green marketing division of advertising and PR firm Hoffman York, has joined forces with energy expert Paul von Paumgartten to help businesses navigate their way through today’s greenscape. Von Paumgartten has spent more than 25 years tackling the issues of energy efficiency, green buildings and sustainable communities. He is recognized as a leading expert on the topic of greening the global existing building stock and is currently the Senior Green Building Advisor for the Building Efficiency business of Johnson Controls Inc. Continue Reading…
Hoffman York Releases Its 2010 PURSEuasion Report: Super Bowl Advertising Effectiveness To Women
Report explores the “purse quotient” with Google rated the most effective and Teleflora the least effective to women
FOR IMMEDIATE RELEASE
CHICAGO (February 8, 2010) – After nearly four hours of football and nearly 60 commercials, Hoffman York’s advertising to women division, The Kaleidoscope Group, is proud to release its 2010 PURSEuasion Report: Super Bowl Advertising Effectiveness To Women. The report identifies a “purse quotient” to determine the three most and the three least effective ads based on how they might affect women’s intent to purchase. Continue Reading…
Kaleidoscope Group, Hoffman York’s Advertising To Women Division, To Rate Most And Least Effective Super Bowl Ads
Results Released Monday, February 8
CHICAGO (February 5, 2010) — Research shows that women control 80 percent of all purchase influences. Yet, men create 70 percent of all advertising. And, men judge 90 percent of all creative advertising competitions.
This Sunday, February 7, Super Bowl XLIV is expected to reach more than 93 million people. And according to a new Nielsen viewer survey, people enjoy the Super Bowl more for the ads than the game. This year there will be between 60 and 70 commercials broadcast during the game with a 30-second spot costing between $2.5 million and $3 million. Continue Reading…
Hoffman York Named Agency Of Record By Museum Of Science And Industry
CHICAGO (November 10, 2009) The Museum of Science and Industry, Chicago, has named Hoffman York as its advertising agency of record. Hoffman York will develop and execute marketing plans that generate awareness for the new, groundbreaking exhibits and extensive science education programs offered by the Museum. The agency will be responsible for creative, strategic planning, media, and research related to the Museum’s advertising campaigns. Continue Reading…
Hoffman York’s Creative Director Tom Jordan Unveils Fresh Perspective On Advertising To Women In His New Books Re-Render The Gender
– Why Much of Today’s Advertising Does Not Resonate With Women –
MILWAUKEE (April 22, 2009) – Women control more than 80 percent of all purchasing decisions. However, more than 70 percent of all advertising is created, approved and selected by men. Research has shown that women and men respond differently to brand messaging – so what works for men might not work for women. The end result? Much of today’s advertising does not resonate with women. And that can be a problem, especially for products marketed to both men and women. Continue Reading…
Hoffman York Provides A New Twist On Advertising To Women With Launch Of Kaleidoscope Group
– New business unit built on proprietary research findings –
CHICAGO (February 20, 2008) – After three years of intensive research, thousands of interviews and a comprehensive review of best practices in the category, Hoffman York is thrilled to announce the establishment of The Kaleidoscope Group, the agency’s dedicated business unit and think tank to address best practices in advertising to women. Continue Reading…
Hoffman York Releases Original Holiday Song
MILWAUKEE (December 14, 2007) — Once again, Hoffman York has written and produced an original holiday song as part of its holiday greeting. “No One Should Ever Feel Cold on Christmas” reflects the agency’s own sentiments that everyone deserves the basic comforts of food, shelter and clothing, especially on Christmas. The song coincides with agency’s ongoing efforts to support the Hunger Task Force through company food drives, financial contributions and pro bono advertising. Continue Reading…
Jordan’s Advertising To Woman Insights Available Now At Amazon.com
– Jordan offers advice on finding the right voice when advertising to women –
CHICAGO (December 14, 2007) – Tom Jordan’s research-based insights about advertising to women are now available in his newest Amazon Short, “That’s not a woman baby, that’s a MAN!” Jordan, the chairman and chief creative officer at Hoffman York and author of Amazon Short, “Taking It From the Streets” and book, “What’s a Saatchi and How Come We Have Two of Them,” has been a part the agency’s ground-breaking research efforts pertaining to advertising to women for more than three years. He gives a glimpse of the research findings through the short, which is available exclusively on www.amazon.com. Continue Reading…
Hoffman York Receives Another O’Toole Award
– Recognized as a creative leader for the second time in three years –
CHICAGO (May 2, 2007) – Hoffman York received its second O’Toole Award for creative excellence from the American Association of Advertising Agencies (AAAA). This is also the second time in three years that Hoffman York has been the only Chicago agency of its size to be recognized with what are arguably the most sought after and challenging awards in the advertising industry. Continue Reading…