Design Center at the Merchandise Mart Partners with HY Connect
Agency will provide creative support and event management for world-famous Design Center CHICAGO (February 20, 2012)–The Design Center at the Merchandise Mart is the world’s largest resource for custom home furnishings and interior design. Encompassing more than 1.5 million square see more
Tom Jordan to Resign as HY Connect Chairman and Chief Creative Officer
Jordan leaving to pursue specialty in marketing to women
MILWAUKEE (Dec. 21, 2011) – Tom Jordan recently announced he will be leaving HY Connect, the integrated communications agency he has led for more than 29 years. Jordan is leaving to pursue opportunities within his passion of marketing to women. The resignation will be effective as of the end of this year.
“I am proud of the work being done at HY Connect and feel it is the right time for me to more fully pursue my new passion,” said Jordan. “The industry has a lot of progress to make in the realm of more effective advertising to women and I’m eager to dive in more fully.” Continue Reading…
The Museum of Science and Industry’s “Christmas Around the World” Exhibit Brought to Life at Water Tower Place
HY Connect behind striking five-story display featuring characters from Dr. Seuss’s “The Grinch Who Stole Christmas”
CHICAGO, Ill. (Nov. 21, 2011) – The tens of thousands of visitors to Water Tower Place in the coming weeks will be treated to a taste of the Museum of Science and Industry, Chicago’s (MSI) Christmas Around the World and Holiday of Lights holiday exhibits. There are even some of your favorite Dr. Seuss characters on display, as a tie in to the There’s Fun to Be Done! Dr. Seuss & The Art of Invention temporary exhibit currently running at MSI. This year marks the 70th anniversary of this signature MSI exhibit and Chicago holiday tradition, as well as the first year MSI is extending the experience beyond its walls in such a large scale. The display at Water Tower Place, which was installed over four nights, allows holiday shoppers to begin engaging with the MSI exhibits via interactive kiosks at the mall. Continue Reading…
Jason Mitton named HY Connect director of technology
Mitton’s experience will add to agency’s growing digital capabilities
CHICAGO (Nov. 8, 2011)–HY Connect, an integrated full service communications agency with offices in Chicago and Milwaukee, continues to build its digital strategy team with its latest appointment of Jason Mitton to Director of Technology. Mitton, who has a substantial resume in the digital space, will lead the agency’s growing development team. Mitton will be responsible for staying on top of emerging digital trends and evaluating them for marketing executions. Continue Reading…
HY Connect appoints Adam McCrimmon to digital strategist
McCrimmon’s perspective will play as big a role as his background in delivering smart, effective solutions for clients
CHICAGO (Sept. 7, 2011)—The fast and furious digital landscape is creating as many opportunities as it is pitfalls for clients. Any marketer can throw out the importance of a mobile site or recommend a QR code and seem smart enough, but it doesn’t take long for tools to fall flat without sound strategy fueling them. Adam McCrimmon will ensure strategy goes hand in hand with digital solutions in his new role as digital strategist at HY Connect, an integrated full service communications agency with offices in Chicago and Milwaukee. Continue Reading…
HY Connect wins media planning and buying for The RoomPlace
Consumer insight and strategic planning capabilities an important part of the win
CHICAGO (July 7, 2011) – The RoomPlace, a leading furniture retailer with locations throughout Illinois and Indiana, as well as an online store, has chosen HY Connect, an integrated communications agency with offices in Chicago and Milwaukee, as its media planning and buying agency. The well-known Illinois-based retailer cited HY Connect’s strategic and creative media thinking, and strong service orientation as key reasons for awarding the business. Continue Reading…
HY Connect bolsters its marketing to women specialty with addition of Amanda Stevens
Author and leading expert on marketing to women, Amanda Stevens, joins agency to lead research initiative, promote best practices
CHICAGO (June 28, 2011) – Amanda Stevens, author of SheMarketing and SheSelling has joined forces with HY Connect, an integrated communications agency, to identify and promote “best practices” for marketing to women. She’s working with HY Connect’s dedicated team of advertising and communication professionals who work together to apply proprietary research and insight to create more effective advertising to women. The addition of Stevens as president and executive creative director bolsters the agency’s capabilities to identify effective strategies for the agency’s growing list of clients, as well as advocate for best practices in the industry. Continue Reading…
Peapod chooses HY Connect to keep marketing fresh
Agency will oversee new market launches and more as interest in home grocery delivery grows CHICAGO (June 1, 2011) – Urban dwellers and suburban families alike are experiencing the benefits of home grocery delivery – convenience, great service and time see more
HY Connect picks up two Aster Awards for Healthcare Marketing
Campaigns chosen from thousands, recognized for creativity and message effectiveness
CHICAGO (May 16, 2011) – It has only been a few months since HY Connect helped launch a new identity for Indiana’s largest healthcare system, Indiana University Health, but while the agency worked feverishly on shaping the new brand in 2010, it was also supporting the current needs of the hospital system’s partner hospitals and service lines. The agency was recently recognized for that work by picking up two Aster Awards for exceptional service line advertising work in 2010. Continue Reading…
Direct mail campaign from HY Connect sets the bar at BMA Bell Awards
Campaign for AccuVal wins top honors for creativity and results
MILWAUKEE (May 10, 2011) – Direct mail is a tough category for marketers to break through, and the challenge is multiplied when the target audience is made up of tax managers, attorneys and consultants. But HY Connect, an integrated communications agency with offices in Milwaukee and Chicago, put together a bold campaign that proved difficult for the Business Marketing Association (BMA) to ignore. The campaign, titled Limbo Stick: How Low Can You Go?, was created for AccuVal Associates, a Milwaukee-based corporate valuation and advisory services firm. The direct mail piece featured a 5-foot limbo stick to communicate its ability to help corporations “know where to set the bar” with personal property taxes. The campaign received top honors in the direct mail division, achieving a nearly perfect score from judges.
“We were thrilled with this campaign’s results. It was memorable, differentiating and got our message about property tax assessments across,” said Katherine Walls, vice president of marketing for AccuVal. Continue Reading…
HY Connect launches new campaign for world’s favorite car care brand – Turtle Wax®
CHICAGO (April 25, 2011) – There’s a reason Turtle Wax conjures up feelings of the ‘good old days’ for many Americans – because for nearly 70 years it has helped us protect and take pride in something we love – our cars. At a time when sluggish economic conditions have forced us to rethink our throw away culture and revisit the value of taking care of the things we love, Turtle Wax as a brand is more relevant than ever. So when Turtle Wax chose HY Connect (formerly Hoffman York) as its creative partner, the agency knew a campaign that stayed true to the brand’s heritage would be important.
“Turtle Wax is an iconic American brand which has stood the test of time but together with Turtle Wax, we uncovered a consumer insight that led us to something that feels very different than anything else in the category,” said HY Connect Executive Creative Director Michael Rivera. “It has been a fun but challenging assignment as we married heritage with modern relevance to create a new campaign.” Continue Reading…
HY Connect, Formerly Hoffman York, Adopts New Identity To Emphasize Its Contemporary Model Of Integrated Services
HY Connect uses new identity to better reflect its services
CHICAGO / MILWAUKEE (April 21, 2011) – In an increasingly crowded, multi-media world, brands need a stronger connection with customers than ever before. One Midwest agency believes integrated solutions are key to building and strengthening those connections, and therefore is updating its name and the way they do business to better reflect that mindset. HY Connect is the new name and identity of the previously named Hoffman York. Continue Reading…
Hoffman York Releases Its 2011 PURSEuasion Report: Academy Awards Advertising Effectiveness For Women
With women controlling 80 percent of all purchase decisions report analyzes the “purse quotient” American Cancer Society rated the most effective and M&Ms the least effective for women.
CHICAGO (February 28, 2011) — Hoffman York’s advertising to women division, The Kaleidoscope Group, is pleased to release its 2011 PURSEuasion Report: Academy Awards Advertising Effectiveness For Women. Similar to the agency’s Super Bowl report, the results identify a “purse quotient” to determine the most and least effective ads based on how they might affect women’s intent to purchase. The “purse quotient” measures persuasiveness and believability, among other criteria. Continue Reading…
Hoffman York Releases Its 2011 PURSEuasion Report: Super Bowl Advertising Effectiveness To Women
– Report explores “purse quotient” with Volkswagen Darth Vader ad rated the most effective and Go Daddy the least effective ad resonating with women. –
CHICAGO (February 7, 2011) – After viewing four hours of football and 45 minutes of commercials, Hoffman York‘s advertising to women division, the Kaleidoscope Group, is pleased to release its 2011 PURSEuasion Report: Super Bowl Advertising Effectiveness to Women. The report identifies a “purse quotient” to determine the most effective and least effective ads when it comes to influencing a woman’s intent to purchase. With research showing that women control 80 percent of all purchases, from a numbers standpoint, the Super Bowl has been a smart and efficient way to reach women (the audience is nearly 50 percent women), but not all advertisers take advantage of the opportunity. Continue Reading…
Hoffman York Names Michael Rivera Executive Creative Director
Award winning creative director to oversee Chicago office as well as interactive creative agency-wide
CHICAGO (October 7, 2010) – Hoffman York has named Michael Rivera, Executive Creative Director to oversee creative in the Chicago office as well as interactive creative agency wide.
Rivera’s experience in leading both interactive and mainline agencies provides a variety of advertising, digital interaction and design experience that enables him to bridge the gap between brand strategy and engagement-driven digital strategy. He was recently executive creative director at Agency.com where he led interactive creative assignments for clients such as Hewlett-Packard, Dreamworks Animation, Energizer, Kohler, Aon, and Fisher-Price. Continue Reading…