Healthcare + Mobile
This week HY Connect attended the Mobile Healthcare Communications conference in New York. The conference featured speakers from hospitals, drug companies, brands and agencies all talking about one subject: Mobile and how it changes the healthcare landscape.
Being a creative agency with big healthcare clients and an eye towards the future of mobile there was plenty of delicious information for us to analyze and absorb. Continue Reading…
Web Optimization
Creating a website can be an expensive and time consuming process and once a site is launched there can be a tendency to take scratch it off the list of todos. You breathe a sigh of relief and move onto to other goals and objectives. Working hard to grow the business and yourself knowing that you’ve got a great site to back you up. Continue Reading…
2011 Digital Review
Sometimes a year is full of huge launches and groundbreaking new ideas – that was not 2011. If I could sum up what happened in digital in one word it would be “transition”. In the first digital download of 2012 we’re going to take a quick look back at a few areas of transition from 2011. Continue Reading…
The Web browser landscape
When it comes to the web every experience has one very important thing in common: The Web Browser.
Over the past few years 100′s of new ways to browse the web have been released for desktop and mobile. Today’s modern browsers came in all different sizes, on different devices and each have their own abilities. The experience you have online today is heavily dependent on the vehicle you use to access the web. So how do you know what browser to choose? And what does that mean to our clients? Continue Reading…
Technology is changing (us)
The inspiration for this week’s digital download comes from a quick YouTube video. It’s about a minute and a half long. Continue Reading…
Buzzwords – Augmented Reality
In the interactive space it feels like every few months there is a new hot technology. Something so exciting that it becomes an industry buzzword that eventually finds it’s way to the tip of our client’s tongues.
Thinking back over the last few years we can come up with quite a few of these buzzwords: Live Chat, File-Sharing, Flash Games, RFID, Mobile, Social, Facebook Games, QR Codes, Apps, etc… If we go back even further we find a few more like: Internet, World Wide Web, AOL and Email. Some of these terms became more successful than others and for every one there are countless more that never panned out. Continue Reading…
Definition Edition – Page Types
When working on interactive projects we often come across terms that feel intuitive, but once we dig a little deeper we find that their definition seems a bit fuzzy. This week we’ll take a closer look at the definitions for page types. Continue Reading…
Dark Patterns
We’ve all been there. You’re on a website attempting to book a flight, buy a gift or post a comment and as you proceed to the last step you notice a strange box checked or something extra in your cart. You don’t remember selecting “flight insurance”, “rush processing” or “share publicly” but nevertheless, there it is. You don’t know how it got there, but you’re glad you noticed it before clicking submit.
There’s a good chance that you just experienced a Dark Pattern. Continue Reading…