Anything is Possible: Tim’s Ironman Journey

Posted by on Oct 26, 2016
Anything is Possible: Tim’s Ironman Journey

Senior Media Planner Tim Blakemore is an Ironman. No, he is not Tony Stark helping the Avengers save the world, he earned the title by successfully swimming 2.4 miles, biking 112 miles and running 26.2 miles. All in less than 13 hours. Here is his story, his lessons learned preparing for such a feat and […]

HY Connect Spotlight: Senior Media Planner, Tim Blakemore!

Posted by on Oct 24, 2016
HY Connect Spotlight: Senior Media Planner, Tim Blakemore!

Full Legal Name: Tim Blakemore Collegehood nickname: Blakemore, JYT (Junior Year Tim), Timmy College Alma Mater: Illinois Wesleyan University My daily morning ritual includes: Wake up at 530am, eat a banana & almond butter, work out (swim/bike/run), bike to work, slam coffee. My dream job in the 6th grade was: Comedian, seriously no joke. 🙂 […]

How Influencer Marketing Strategies “Create Cool” and Transform Brands

Posted by on May 24, 2016
How Influencer Marketing Strategies “Create Cool” and Transform Brands

As an advertising and social media innovator, HY Connect is continually challenged to make clients’—and their products’—messages and services stand out. In 2016, it means thinking a bit differently about the creative process to take advantage of consumer behaviors in social, mobile and digital channels. When Village Inn challenged HYC to help them meaningfully connect to a […]

Key Learnings from the PCC Speed Pitching Event

Posted by on May 10, 2016
Key Learnings from the PCC Speed Pitching Event

HY Connect Senior Account Executive, Michael Grimm recently participated in The Publicity Club of Chicago’s “speed pitching” event on Thursday, May 5. The professional development workshop provided access to six (6) trusted, top-tier local journalists and other members of the press. As newsrooms continue to shrink while the number of local PR professionals grow; the […]

Getting to Know HY Connect Assistant Account Executive, Kara Mahoney!

Posted by on May 10, 2016
Getting to Know HY Connect Assistant Account Executive, Kara Mahoney!

Full Legal Name: Kara Elisabeth Mahoney Childhood Nickname: Karasimo – My dad gave me this nickname when I was young and it happened to stick around for 23 years ☺ College Alma Mater: Grand Valley State University – Go Lakers!!! My dream job in 6th grade was: Television News Anchor – I’ve always found the […]

HY Connect and Peapod Get Fresh with New Creative Campaign

Posted by on Nov 24, 2015
HY Connect and Peapod Get Fresh with New Creative Campaign

HY Connect recently launched a new creative campaign for Peapod, America’s leading internet grocer. The “Get Fresh” campaign includes new product photography merchandising and strategic radio spots showcasing the variety of high quality products available for delivery to America’s doorstep in 24 prominent U.S. markets. Peapod provides the most expansive selection of products available for […]

HY Connect Helps Studio Three Redefine Fitness in Chicago

Posted by on Nov 12, 2015
HY Connect Helps Studio Three Redefine Fitness in Chicago

A new high end fitness studio will open its doors in Chicago this November and HY Connect played a key role in the marketing roll out. Studio Three is an innovative fitness facility featuring Cycling, Interval Training and Yoga on three separate floors. Everything in the 16,000-square-foot facility is top-of-the-line and custom built. What makes […]

Museum of Science and Industry Supports ‘Robot Revolution’ in Latest Campaign

Posted by on Jul 16, 2015
Museum of Science and Industry Supports ‘Robot Revolution’ in Latest Campaign

The Museum of Science and Industry, Chicago (MSI) recentlyopenedthe world premiere of Robot Revolution, supported by Google.org, an interactive exhibit developed and created by MSI and featuring a cutting-edge collection of robots from around the world. To promote this unprecedented exhibit, HY Connect developed a fully integrated campaign, including the exhibit’s logo. “It couldn’t be […]