One of the lures of a career in advertising is the incredible variety of challenges that make up this job—it is still one vocational field that celebrates the true generalist. The job description for almost any position in the Account Service Department lists strategy development, analytic reasoning, creative problem solving and, in deference to the incredible variety of needs for most clients that cannot be captured in a simple phrase, our job descriptions also include the key phrase “other duties as assigned.” When new Client Service hires ask what exactly these “other duties” might be, we usually respond, “whatever it takes to get the job done.”
With the release of the new Blackberry phones and BB OS 10, there has been plenty of news, reviews and speculation. As a developer, one feature in particular caught my attention: HTML5.see more
When it comes to creating websites a common misconception is that the mobile site should be less robust than its desktop equivalent. That’s like saying that people from Kansas are only interested in information about corn.see more
The Miami International Boat Show has it all. Among the crowd of more than 100,000 was a team of HY Connectors, including me, attending on behalf of our client, Yamaha Outboards. And while I wasn’t able to make it to every booth, there were a few takeaways.see more
I was among thousands who recently flocked to Las Vegas for the International Builders’ Show (IBS), which is organized each year by the National Association of Home Builders. The largest residential construction show in the world, IBS is a Mecca of the latest and most advanced building products, services and trends.
During my 25 years of attending the show I’ve gone both as an exhibitor, and working on behalf of my clients. This year, with rumblings about the pace of a market rebound, I was on the lookout to see what brands were highlighting, and to find out attendees’ perceptions.
The good thing about attending this show for so long, it’s easy to spot significant trends, and this year I came back with five insights; here it goes:
It’s Saturday night, the night before the “Big Game” and guess who’s already seen over half of the commercials that will be aired Sunday? And I’m sure I’m not the only one. Through emails. Through tweets. Through browsing. There’s no escaping the “sneak peeks” that get thrown at us. Not to mention, the many marketers who started airing their “Big Game” commercials last week.