• Numbered guide combs make it simple to get a haircut in any style, any length. A fun counting song made that memorable.

  • Magazine headline: Getting his hair to look this irresistibly cute was easy. Escaping Aunt Barb was not.

  • A new website, wahlgreathaircuts.com, was full of helpful information including downloads and how-to videos.

  • We enlisted Andrew Krasney from TrendChaser.com for a holiday media tour. His “Gifts for Everyone on Every Budget” segment created nearly 7 million impressions for Wahl.

  • We developed relationships with influential “Mommy” bloggers, showing them the benefits of cutting hair at home.

  • Ads that ran on Radio Disney targeted moms during the key summer season.

the challenge

Roughly 1/3 of American households have a hair clipper. In order to grow the brand, Wahl needed to reach the other 2/3 of Americans with a positive message that “you can do this.”

the solution

Seeing is believing. Create a multi-media campaign that shows the easy-to-follow process and great results that are possible with a Wahl clipper.

the results

  • Sales for Year One of the campaign increased 36%

  • Website traffic hit historic highs with a 25% increase in site visits

  • As part of the trade effort, retail distribution increased by three or more SKUs at major mass retailers