HY Connect V.P., Account Director Brad Most returned to his alma mater, the University of Missouri, to speak with students about advertising and account management. Most shed light on agency structure, the qualities of a good account person, the importance of branding and the agency’s role in creating a positive brand experience.
From clips of Mad Men and recent advertisements to anecdotes from his own career, Most engaged students and helped them to see where their future career may take them. Speaking to students is one the best ways to develop and discover the best up and coming talent in the industry. You can view Brad’s presentation here.