“Consumers care much more about how marketers treat them than the treats marketers sell them. This is not a change in what consumers think about products; rather, it is a shift in balance from the product to the process of getting it.” – The Futures Company, Yankelovich Monitor, 2012.
Music to my ears and opportunity for our clients’ brands. Finally, the complete brand experience is moving closer to mainstream and revolutionizing the role of marketing in many organizations. We are both fortunate and inspired to work with brands that believe in the power of internal engagement and the customer experience; thus, magnifying their external impact with internal initiatives. Ultimately, rallying an entire workforce to be the most authentic salesforce on the streets.
Tell us about your best internal engagement initiatives or what you would love to achieve with a re-imagined customer experience for your brand. We’ll share some ideas. Email me at kbliss (at) hyc.com.