Bakers Square has selected HY Connect as its agency of record. Bakers Square is a family dining restaurant with nearly 50 restaurants throughout the Upper Midwest. It is best known for award-winning pies and freshly prepared comfort food.
“We know how competitive business is in the family and casual dining segments,” said HY Connect President Dave Sheehan. “We see some great opportunities to shape and share the Bakers Square story, starting with its strongest equity – The Best Pies in America®.”
Bakers Square is part of Nashville-based American Blue Ribbon Holdings (ABRH), parent to Village Inn, O’Charley’s, Ninety-Nine and Max & Erma’s.
“We are excited about the future of our Bakers Square restaurants and HY Connect demonstrated they share our vision and enthusiasm for where we can take the brand,” said American Blue Ribbon Holdings Family Restaurant Division President Jeff Guido.
“We look forward to partnering with HY Connect on exciting new Bakers Square marketing programs in 2015 and beyond,” said Family Restaurant Division Vice President of Marketing, Cheryl Ahlbrandt.