Author Archives: Phil Backe
Buying television is not as simple as it used to be…but a lot more fun
If you ask any advertising pro today what the most impactful form of advertising is, I believe without a doubt they would tell you that “television” still rules. Television commercials continue to have the greatest recall of any form of advertising and they also are determined to be the most influential on the buying decision. That would have been the answer for the last 40 years. Continue Reading…
Posted in blog
Tagged banner ad, interactive, media, tv