Author Archives: Michael Rivera
Work v. Create
In a world where your value to your clients, your company, and your career is dependent on your ability to create, it’s essential to practice inventive thinking as an organization. Develop the new. Innovate. Delight, entertain, and surprise. see more
Posted in blog
Tagged creativity
Five ways to integrate the big idea
There’s a lot of talk amongst marketers about the “integrated solution” and the “integration of creative, technology and tactics,” or some version of that secret communications weapon. But it’s always positioned as a goal to be attained. Rarely is the integration of the idea spoken of in terms of how integrated thinking can be used to get to the goal of a truly and effectively integrated campaign, or what’s known in some circles as marketing nirvana. Continue Reading…
Posted in blog
Tagged connecting