Author Archives: kkoehler
HY Connect picks up two Aster Awards for Healthcare Marketing
Campaigns chosen from thousands, recognized for creativity and message effectiveness
CHICAGO (May 16, 2011) – It has only been a few months since HY Connect helped launch a new identity for Indiana’s largest healthcare system, Indiana University Health, but while the agency worked feverishly on shaping the new brand in 2010, it was also supporting the current needs of the hospital system’s partner hospitals and service lines. The agency was recently recognized for that work by picking up two Aster Awards for exceptional service line advertising work in 2010. Continue Reading…
Direct mail campaign from HY Connect sets the bar at BMA Bell Awards
Campaign for AccuVal wins top honors for creativity and results
MILWAUKEE (May 10, 2011) – Direct mail is a tough category for marketers to break through, and the challenge is multiplied when the target audience is made up of tax managers, attorneys and consultants. But HY Connect, an integrated communications agency with offices in Milwaukee and Chicago, put together a bold campaign that proved difficult for the Business Marketing Association (BMA) to ignore. The campaign, titled Limbo Stick: How Low Can You Go?, was created for AccuVal Associates, a Milwaukee-based corporate valuation and advisory services firm. The direct mail piece featured a 5-foot limbo stick to communicate its ability to help corporations “know where to set the bar” with personal property taxes. The campaign received top honors in the direct mail division, achieving a nearly perfect score from judges.
“We were thrilled with this campaign’s results. It was memorable, differentiating and got our message about property tax assessments across,” said Katherine Walls, vice president of marketing for AccuVal. Continue Reading…