Author Archives: Adam McCrimmon
Don’t Cut Content For Mobile. That’s Device-ism.
When it comes to creating websites a common misconception is that the mobile site should be less robust than its desktop equivalent. That’s like saying that people from Kansas are only interested in information about corn.see more
A Lesson In Simple
When the iPhone was released in June of 2007 those paying close attention will remember 
that it arrived to joyous criticism. To the industry it was a phone that had a bunch of sexy extra features. It was celebrated for its new hotness like iTunes, iPod and YouTube integration and its modern desktop-like web browser. But in key ways it was inferior to everything else in the market: it did SMS (but not MMS), it didn’t allow third party apps, and you couldn’t even run more than one application at the same time!
Healthcare + Mobile
This week HY Connect attended the Mobile Healthcare Communications conference in New York. The conference featured speakers from hospitals, drug companies, brands and agencies all talking about one subject: Mobile and how it changes the healthcare landscape.
Being a creative agency with big healthcare clients and an eye towards the future of mobile there was plenty of delicious information for us to analyze and absorb. Continue Reading…
Web Optimization
Creating a website can be an expensive and time consuming process and once a site is launched there can be a tendency to take scratch it off the list of todos. You breathe a sigh of relief and move onto to other goals and objectives. Working hard to grow the business and yourself knowing that you’ve got a great site to back you up. Continue Reading…
2011 Digital Review
Sometimes a year is full of huge launches and groundbreaking new ideas – that was not 2011. If I could sum up what happened in digital in one word it would be “transition”. In the first digital download of 2012 we’re going to take a quick look back at a few areas of transition from 2011. Continue Reading…
The Web browser landscape
When it comes to the web every experience has one very important thing in common: The Web Browser.
Over the past few years 100′s of new ways to browse the web have been released for desktop and mobile. Today’s modern browsers came in all different sizes, on different devices and each have their own abilities. The experience you have online today is heavily dependent on the vehicle you use to access the web. So how do you know what browser to choose? And what does that mean to our clients? Continue Reading…
Definition of design
Design in the creative world has commonly been equated to the aesthetics of an execution. We designed fliers, billboards, print ads and direct mail pieces by giving them an attractive appearance and infusing them with visual balance.
Then, when the web gave us more control with CSS, we started to design landing pages, portals, microsites and websites. And because we already had so much experience designing things we just kept following the same process – attractive layout, visual balance, clear communication, etc… Continue Reading…
Technology is changing (us)
The inspiration for this week’s digital download comes from a quick YouTube video. It’s about a minute and a half long. Continue Reading…