Author Archives: Adam McCrimmon
Healthcare + Mobile
This week HY Connect attended the Mobile Healthcare Communications conference in New York. The conference featured speakers from hospitals, drug companies, brands and agencies all talking about one subject: Mobile and how it changes the healthcare landscape. Being a creative see more
Web Optimization
Creating a website can be an expensive and time consuming process and once a site is launched there can be a tendency to take scratch it off the list of todos. You breathe a sigh of relief and move onto see more
2011 Digital Review
Sometimes a year is full of huge launches and groundbreaking new ideas – that was not 2011. If I could sum up what happened in digital in one word it would be “transition”. In the first digital download of 2012 see more
The Web browser landscape
When it comes to the web every experience has one very important thing in common: The Web Browser. Over the past few years 100′s of new ways to browse the web have been released for desktop and mobile. Today’s modern see more
Definition of design
Design in the creative world has commonly been equated to the aesthetics of an execution. We designed fliers, billboards, print ads and direct mail pieces by giving them an attractive appearance and infusing them with visual balance.
Then, when the web gave us more control with CSS, we started to design landing pages, portals, microsites and websites. And because we already had so much experience designing things we just kept following the same process – attractive layout, visual balance, clear communication, etc… Continue Reading…
Technology is changing (us)
The inspiration for this week’s digital download comes from a quick YouTube video. It’s about a minute and a half long. Take a look: To her, the magazine is a broken iPad. There’s a whole generation growing up in an see more
LoMoSo: The Information Expectation
Let’s try a quick thought experiment.
Take a moment and think back 15 years ago, to 1996. In 1996 how did you: Find movie times? Learn about world news? Find sports stats? Learn about the best restaurants? Manage your finances? Pay your bills? Research a project? Learn a new skill? Share photos? Or Watch video?
How do you do all of these things today?
For most of you, the answer is online. The web has woven itself into everything we do and it’s not slowing down. Being able to get through the clutter and have the right information, at the right time, from the right sources is paramount.
Buzzwords – Augmented Reality
In the interactive space it feels like every few months there is a new hot technology. Something so exciting that it becomes an industry buzzword that eventually finds it’s way to the tip of our client’s tongues. Thinking back over see more
Definition Edition – Page Types
When working on interactive projects we often come across terms that feel intuitive, but once we dig a little deeper we find that their definition seems a bit fuzzy. This week we’ll take a closer look at the definitions for see more
Dark Patterns
We’ve all been there. You’re on a website attempting to book a flight, buy a gift or post a comment and as you proceed to the last step you notice a strange box checked or something extra in your cart. see more
An Event Apart 2011
Earlier this week, HY Connect attended the Minneapolis session of An Event Apart. What is An Event Apart? An Event Apart, or AEA for short, is described as “A conference for people who make websites” it’s also been described as see more
Explaining QR Codes
This week’s Digital Download takes a closer look at something we’ve all have had a little contact with: The QR Code. QR codes (or Quick Response codes) condense information into two dimensional squares that connect offline media to online content see more