Author Archives: HY Connect
Houlihan Madison Most Joins Forces with HY Connect, Adding Depth of Talent and Accounts
Houlihan Madison Most, an advertising agency operating in Chicago for seven years, has joined with HY Connect.
“This was a classic case of win-win,” said HY Connect President Dave Sheehan. “HMM was looking to build on their capabilities and we are on a path of expansion.”
The HMM principals joining HY Connect include Brad Most as HY Connect Vice President, Account Director and Kevin Houlihan as HY Connect Vice President, Creative Director. Both have more than 25 years of agency experience in Chicago and New York. While working together at Chicago Creative Partnership, Most and Houlihan more than doubled revenue at a time when most agencies were struggling to stay even. Continue Reading…
Kellie Bliss Named Chief Experience Officer
The best businesses and brands today are built with a focus on the ever-evolving customer. Whether it’s with the consumer, the community or the client, building relationships with customers that last is the ultimate key to success in any business. see more
HY Connect Takes on Lead Agency Duties for Healthcare Service Corporation, Including Blue Cross Blue Shield of Illinois
We are proud to share that Health Care Service Corporation has selected us to take on lead agency duties. Health Care Service Corporation is based in Chicago and serves more than 13 million individuals under the Blue Cross Blue Shield brand in Illinois, Texas, Oklahoma and New Mexico. see more
Yamaha Rocks the 2012 Miami International Boat Show.
The HY Connect Yamaha Outboards team flew south for 
the winter—and the Miami International Boat Show.® One of the world’s largest boat shows—if not the largest—it features nearly 2,000 exhibitors and attracts boaters from all across the globe. We were right there with them, observing what prospective buyers sparked to, interacted with and made a point of learning more about. Continue Reading…
“Where does it hurt?” HY Connect launches Wahl Massagers website
The new Wahl Massagers website we developed is a groundbreaking resource that is now accessible to consumers looking for effective ways to cope with the side effects of chronic pain.
Living with chronic pain is a prevalent medical issue many people must deal with on a daily basis. With an increasing demand for information on alternative pain management, we had a great opportunity, and also a challenge, to develop an innovative lifestyle website that would be the go-to source for massage and pain management. Our goal was to create an easy-to-use website that would go into detail on the effects of massage on the body, specifically chronic pain benefits and solutions. For example, the interactive “Where Does It Hurt?” and “What Is Your Condition?” sections help consumers determine which massager will be most effective in addressing their personal needs by allowing them to pinpoint their pain on a diagram of the human body. In addition, the site also features massage guides, product information and customer testimonials. Continue Reading…
HY Connect helps launch the world premiere of MythBusters: The Explosive Exhibition
Have you ever wondered if you can pull a tablecloth out from a fully set table? Or if it’s possible to blow down a house made of bricks? The public’s fascination with finding answers to these kinds of questions has created a huge fan base for Discovery Channel’s MythBusters, an Emmy®-nominated series that aims to uncover the truth behind science’s popular myths and legends. Now, for the first time ever, families will be able to do their own MythBusting at the Museum of Science and Industry, Chicago (MSI) with the debut of MythBusters: The Explosive Exhibition. The exhibition will be supported by a new advertising campaign from HY Connect highlighting the exhibition’s interactive MythBusting experiences for all ages.
Design Center at the Merchandise Mart partners with HY Connect
The Design Center at the Merchandise Mart is the world’s largest resource for custom home furnishings and interior design. Encompassing more than 1.5 million square feet on floors 6, 15, 16, 17 and 18 of downtown Chicago’s historic Merchandise Mart, see more
Using QR codes to bridge the print/digital divide
One of the most difficult assignments in advertising is to get your audience to respond to a printed piece by going online. That bridge from print to digital is among the hardest ones to cross. But our recent work for University of Notre Dame’s Mendoza College of Business shows we’ve found a good way to make that connection.
A fast-moving target needs a smarter solution
We knew we had a challenge with our target audience – business-oriented, career-minded individuals. Always on the go with zero time or patience to type out a URL. But we also knew that they are big-time smartphone users. Continue Reading…
HY Connect named lead creative agency for First Tennessee
We are pleased to announce our newest client, First Tennessee, an award-winning premier financial services company. Based in Memphis, First Tennessee serves families and businesses through 180 financial centers throughout Tennessee, Georgia, Mississippi and North Carolina. As the lead brand creative agency, we will work with them on brand strategy and campaign development across multiple business lines and customer segments. Continue Reading…
Tom Jordan to Resign as HY Connect Chairman and Chief Creative Officer
Jordan leaving to pursue specialty in marketing to women
MILWAUKEE (Dec. 21, 2011) – Tom Jordan recently announced he will be leaving HY Connect, the integrated communications agency he has led for more than 29 years. Jordan is leaving to pursue opportunities within his passion of marketing to women. The resignation will be effective as of the end of this year.
“I am proud of the work being done at HY Connect and feel it is the right time for me to more fully pursue my new passion,” said Jordan. “The industry has a lot of progress to make in the realm of more effective advertising to women and I’m eager to dive in more fully.” Continue Reading…
Insights from taking my holiday shopping mobile
I don’t know about you, but I dread the holiday shopping season. I’m overwhelmed by all of the choices in the stores, the crowds and the parking hassles. My typical approach is to order everything online at the very last minute. This of course means that I’ve often wrapped the ad for the gift that’s on the way, but not under the tree.
An original “retro” holiday song is the ticket to promoting holiday scratch games.
Recently, HY Connect was challenged with the task of promoting holiday scratch games on the radio for
The Wisconsin Lottery. Needless to say, when the words “holiday” and “radio” are in the brief, it’s fairly difficult (if not downright impossible), not to think of holiday music. But we didn’t want to just add lyrics to a popular song. So we set out to create an original piece that captures the fun of gift giving and the holidays
in general. Continue Reading…
It’s DeMocember.
It’s over. We have de-moified our faces and now are back to resembling the proverbial baby’s bottom. Special thanks to all the brave men who sacrificed their looks for the greater good—raising money for cancer research. Over $500 was donated by HYCers to help fight prostate cancer. Continue Reading…
The Museum of Science and Industry’s “Christmas Around the World” Exhibit Brought to Life at Water Tower Place
HY Connect behind striking five-story display featuring characters from Dr. Seuss’s “The Grinch Who Stole Christmas”
CHICAGO, Ill. (Nov. 21, 2011) – The tens of thousands of visitors to Water Tower Place in the coming weeks will be treated to a taste of the Museum of Science and Industry, Chicago’s (MSI) Christmas Around the World and Holiday of Lights holiday exhibits. There are even some of your favorite Dr. Seuss characters on display, as a tie in to the There’s Fun to Be Done! Dr. Seuss & The Art of Invention temporary exhibit currently running at MSI. This year marks the 70th anniversary of this signature MSI exhibit and Chicago holiday tradition, as well as the first year MSI is extending the experience beyond its walls in such a large scale. The display at Water Tower Place, which was installed over four nights, allows holiday shoppers to begin engaging with the MSI exhibits via interactive kiosks at the mall. Continue Reading…
Midway through Movember.
Movember wants to change the face of men’s health. While some causes have ribbons or wrist bands, Movember raises awareness with the moustache.
A brave team of HYC brothers and sisters are taking part in Movember. We’re raising both awareness and funds for prostate cancer research. It’s a light-hearted approach with a serious message: 1 in 6 U.S. men will be diagnosed with prostate cancer. Continue Reading…