Aster Awards Program Honors HY Connect and IU Health

Posted by on Jul 17, 2014
Aster Awards Program Honors HY Connect and IU Health

For the fourth year in a row, HY Connect has earned a spot in the Aster Awards Program for excellent work on behalf of Indiana University Health. The Aster Awards is a prestigious awards program that recognizes outstanding healthcare advertising campaigns across the nation. HY Connect and IU Health earned Bronze medals for the following two campaigns:

  • Indiana University Health – I Am Stronger. The most highly skilled physicians in the state of Indiana practice at IU Health. In addition to treating illnesses from the simple to the complex, they are also leaders in improving health. The I Am Stronger campaign used the emotional appeal of personal empowerment  to deliver this message for consumers. The campaign tactics offered immediate access, via the campaign landing page, to health and wellness programming, resources, tools and services.

  • Riley Hospital for Children at Indiana University Health – Change the Play. Riley Hospital for Children at IU Health wants to improve the health of children in Indiana by working to influence both activity and nutrition choices through the Change the Play initiative. Working with Riley at IU Health experts, HY Connect developed a fun, accessible and rewarding health and wellness program with original content that engages kids and parents across the state, with NFL Quarterback Andrew Luck as the key spokesperson for the initiative.

Both campaigns will be published in Marketing Healthcare Today magazine. See our past Aster Award wins from 2013, 2012 and 2011.