Annual Report as Storytelling for Roche Diagnostics

Posted by on Dec 9, 2014
Annual Report as Storytelling for Roche Diagnostics

Annual reports are a critical communication tool for organizations. When a key division of Roche Diagnostics, Medical and Scientific Affairs (MSA), turned to HY Connect to create its annual report, the agency started by interviewing key stakeholders within the division. With a rich understanding of the division’s purpose and function within Roche, HY Connect began to shape the charts and data into a story. Across nearly 40 pages of content, HY Connect merchandised the key activities and successes of MSA using images, infographics, charts and quotes from executives. The striking gray and blue color palette is easy on the eyes while maintaining a professional yet modern aesthetic.