Alumni Play a Starring Role in New Campaign for the Notre Dame Executive MBA Program

Posted by on Aug 27, 2012
Alumni Play a Starring Role in New Campaign for the Notre Dame Executive MBA Program

In our latest work for the Notre Dame Executive MBA program, we bring to life real stories from alumni to demonstrate the strengths and benefits of the program. The alumni, three diverse executives, are showcased in print, out-of-home, and interactive advertisements combining photography and illustration.

“The caliber and success of the featured alumni make such a powerful endorsement for the Notre Dame EMBA program,” said HY Connect Senior VP, Client Services Mike Smith. “There was a lot of coordination required to bring the stories to life but resulted in a very impactful campaign.”

Many executions contain branded QR codes that will take interested consumers to a mobile landing page where they can access video testimonials, RSVP for information sessions and learn more. The videos help to address common questions that potential students have when considering a school or program, such as the reasons each of them chose Notre Dame over other business schools, as well as how they’ve been able to apply what they learned in class to their respective careers. The content also highlights various aspects of the curriculum that are unique to Notre Dame and would be appealing to potential EMBA candidates.

The campaign is running now in Chicago. Visit the campaign landing page here:

See below for the video testimonial from Jim Wainscott, Chairman, President and CEO of AK Steel Corporation, ND EMBA, 1987:

Other featured ND EMBA alumni are Patricia Elizondo, Senior Vice President, Xerox Corporation and Jimmy Rayford, Jr., Division President, Belden.