Catching footballs while using a smart phone—been there, done that. Catching footballs while cutting your own hair—now that’s something you don’t see every day. That’s what HY Connect had in mind for Wahl, the men’s grooming leader, when it tapped Jordy Nelson, one of pro football’s leading receivers, to show guys that cutting your own hair is not as hard as you think.
“When we found out Jordy Nelson cuts his own hair and that he uses a Wahl clipper, it became a match made in heaven,” said Patrick Kopischkie, HY Connect’s public relations lead for Wahl. “Not only is Nelson one of pro football’s biggest stars, but his down-to-earth personality aligns perfectly with Wahl, a family-owned company that prides itself on values.”
Nelson first picked up a hair clipper during college. As a student athlete at Kansas State University he barely had time to sleep, let alone go to classes and football practice, study, eat and get routine haircuts.
“My college buddies and I decided one day to start cutting each other’s hair and it just became a regular routine,’” said Nelson. “Now, 10 years later, I’m hooked. It’s just so convenient. To this day, I still cut my own hair every two weeks. I even bring my Wahl clipper on road trips.”
To encourage guys to give home haircutting a try, Nelson and Wahl are challenging them to ‘Make the Cut.’ Those who visit wahlmakethecut.com and pledge to cut their own hair have the opportunity to get a Wahl Elite Pro Clipper and a Jordy Nelson autographed football or mini-helmet.
How good is Nelson at cutting his own hair? Wahl put him to the test, well, sort of… Video and photos capture Nelson catching footballs while using a hair clipper; he also shows how “if necessary” he could traverse jungle terrain, scale an erupting volcano and run across a rickety bridge, all while giving himself a haircut. The photos and videos as well as an interview with Nelson and his hair cutting tips are available at wahlmakethecut.com.
His haircutting prowess notwithstanding, Nelson’s relatable style and approach align well with Wahl, a brand that stands for real grooming for real guys.
“I’ve always been more of a hands-on kind of guy, on and off the field,” said Nelson, pun intended. “Along with cutting my own hair, I also help out on the family farm back in Kansas, cut my own grass, snow plow my driveway and even work out without a trainer.”
The Wahl ‘Make the Cut’ Challenge featuring All-Pro Receiver Jordy Nelson runs through August 31. To take the pledge to cut your own hair or learn more, visit wahlmakethecut.com. Or, connect with Wahl on Facebook and Twitter.