A Campaign Worthy of an Olympic Debut

Posted by on Aug 20, 2012

With IU Health’s recent “Honor Roll” designation by U.S. News & World Report, it’s only fitting its latest campaign debuted during the Olympics Opening Ceremony with two :60 TV commercials. The esteemed “Honor Roll” identifies the nation’s best hospitals and is the report’s highest distinction. The new campaign focuses on IU Health’s highly skilled physicians, what skill is, what it means for IU Health patients and the fact that over 80% of the top doctors in Indiana practice at IU Health. The television commercials are part of an integrated campaign including landing page, display banners, mobile and multiple pre-roll videos, print, out-of-home and more.

“The goal of the campaign is to increase differentiation with a thought-provoking message that will move customers to think twice about their healthcare choices,” said David Mangan, Director, Brand & Service Line Marketing at IU Health.

For the campaign, we had the pleasure of working with the same team members responsible for previous IU Health work, including the same editor, music producer, and director and voice actor.

“We’ve been working with the same talented people for three years. From a brand point of view, it’s very consistent which helps consumers easily recognize and feel a connection with the IU Health brand,” said Tony Bonilla, HYC VP, Creative Director.

See below for a campaign commercial or visit http://www.iuhealth.org/skill to see more. You’ll be as inspired watching them as we were making them.