A throng of 41,000 screaming fans were on hand at Arlington Park Racecourse to witness the emotional homecoming performance by American Idol finalist Lee DeWyze. Under near perfect weather conditions, the local Idol standout performed 10 songs plus snippets of a couple others with acoustical guitar accompaniment while fans young and old alike showed their support for the area resident who advanced to the Final Three on “American Idol” earlier this week.
To promote the concert and leverage Arlington Park’s connection with the powerhouse show American Idol, HYPR took out all the stops to generate media coverage. This included distributing a press release locally and nationally to entertainment media. We also connected with major entertainment and Idol bloggers and news sites.
The Mini Concert was the culmination of a day-long blitz of the Chicago area that began in downtown Chicago for an early in the morning appearance on the FOX-32 show “Good Day Chicago” followed by a number of radio station appearances.
Heading north, DeWyze made a stop at an AT&T store in Skokie and then threw out the ceremonial first pitch at Wrigley Field before making two school visits and having a parade in his honor in his hometown of Mount Prospect. After the parade, it was on to Arlington Park for DeWyze and his family.
The event began with a video following DeWyze’s rise to fame on this season’s “American Idol” and was followed by presentations featuring Mount Prospect Mayor Irvana Wilks and Village of Arlington Heights acting Mayor Tom Hayes. After being introduced by the racecourse’s traditional Call to Post, the performance climaxed with a stellar and emotional performance by Lee that included several songs he previously performed on “American Idol” and four original compositions.
RESULTS: 15M Gross Impressions
TOTAL PUBLICITY VALUE: $1M